S3E5 – Building Data Platforms That Actually Solve Business Problems

Stop Coding, Start Diagramming: How to Build Data Platforms That Deliver If you’re rushing to hire a data engineer before you have a clear business question, you’re doing it backwards.

I’m joined by Teddy Bernays (Freelance Data Engineer) to unpack his “business first” approach. Teddy shares his journey and explains why simplicity and a solid plan always beat the latest tech stack.

His top advice: “Find the problem you want to solve first. Is data the answer? Only then should you start building.”

In this episode, we cover:
▶️ Why you should hire a Data Analyst before a Data Engineer
▶️ The “Diagram First” rule for technical projects
▶️ How to escape the painful world of legacy spreadsheets
▶️ Finding freelance clients in the real world (get off LinkedIn!)
▶️ Using AI to finally solve your documentation problems

 

Watch the full episode on YouTube, or listen on Spotify and Apple Podcasts.

👤 Teddy Bernays on LinkedIn
👤 Aaron Phethean on LinkedIn
🎧 Data Matas Podcast
📺 YouTube
🌐 Matatika Website

Teddy Bernays

Guest

Aaron Phethean

Host

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Published on January, 2026