Fivetran’s acquisition of Tobiko Data signals a shift from open source innovation to commercial consolidation, creating what many see as a “platform prison” where Extract, Load, and Transform are locked into one vendor ecosystem. While this promises simplicity, the true cost emerges over time through rising fees, reduced flexibility, and strategic dependencies that make switching prohibitively expensive.
Most data teams stay locked into overpriced ETL contracts, overlooking hidden costs like wasted engineering hours, volume-based penalties, inefficiency, and auto-renewal traps. Matatika’s Mirror Mode eliminates migration risk by running old and new systems in parallel, proving savings before switching, and offering performance-based pricing that cuts ETL costs by 30–60%.