Context, a Royal College of Art (RCA) service design project, was launched in response to the Ukrainian refugee crisis. The Context team discovered that communities born from a crisis have an urgent need for a human connection to trusted information that is not readily available. The trusted information existed, it just lacked the trusted connective tissue. In this age of instant information, an unfamiliar situation with no online results can feel daunting and isolating. Matatika was able to build a chrome browser plugin on top of its AI powered search and data aggregation technology within days. This fully working prototype, called Context, addressed this information and human connection challenge in a private and secure space.
Context, a Royal College of Arts (RCA) service design project, was launched in response to the Ukrainian refugee crisis. The Context team discovered that communities born from a crisis have an urgent need for a human connection to trusted information that is not readily available. In this age of instant information, an unfamiliar situation with no online results can feel daunting and isolating. Matatika was able to build a chrome browser plugin on top of its AI powered search and data aggregation technology within days. This fully working prototype, called Context, addressed this information and human connection challenge in a private and secure space.