Row-based ETL pricing models conceal hidden costs such as duplicate processing, unchanged record syncing, and development retries, leading to inflated bills that often do not reflect actual data value. Shifting to performance-based pricing aligns costs with real infrastructure usage, enabling predictable budgeting, greater efficiency, and funding for innovation.
Row-based ETL pricing models create unpredictable, disproportionately high costs that penalize business growth, disrupt budgeting, and divert engineering resources from innovation to cost control. Performance-based pricing, aligned with actual infrastructure usage, offers a more predictable and strategic alternative that supports scalable data operations without financial volatility.
Many organisations feel forced to choose between a data lake or a data warehouse due to cost, complexity, or skill constraints, often settling for suboptimal setups that limit agility and inflate costs. Leading data teams are now adopting hybrid lakehouse architectures and transition tools like Mirror Mode to unify storage, improve analytics speed, and cut spend, without the disruption of traditional migrations.
The blog highlights how legacy ETL tools lock teams into costly, inefficient row-based pricing and risky migrations. Matatika offers a solution with Mirror Mode, allowing companies to run both ETL systems in parallel—risk-free and free until go-live. This eliminates disruption, double payments, and uncertainty. With transparent, performance-based pricing, Matatika typically cuts ETL costs by 40–60% while improving speed and support, giving data and finance teams a safer, smarter path to switch.