Posts Tagged ‘Migration Strategy’

Column vs Row: Why It’s Time to Rethink How You Pay for ETL

Most data teams remain locked into outdated ETL platforms not out of satisfaction, but due to the perceived risk and disruption of switching, yet the real risk lies in doing nothing, especially under inefficient row-based pricing models that punish growth and hinder budgeting. This blog advocates for a shift to performance-based ETL pricing, highlighting how modern approaches reward efficiency, reduce costs by 30-90%, and can be safely trialed via parallel validation methods like Matatika’s Mirror Mode.