How to kill dashboard sprawl, service-desk habits, and KPI overload to rebuild trust in data.
Most organisations are drowning in dashboards that no one trusts. In this Data Matas episode, former Worldpay and FIS data leader Phil Thirlwell explains why the key to better decisions isn’t building more it’s stopping first. He breaks down how dashboard sprawl, KPI overload, and service-desk habits create chaos, and how treating dashboards like products can rebuild trust. Phil shares practical ways to simplify metrics, prioritise outcomes, and run data teams with purpose. The takeaway: fewer dashboards, clearer decisions, stronger alignment between data teams and the business.
 How to kill dashboard sprawl, service-desk habits, and KPI overload to rebuild trust in data.