Most data teams misuse OLTP and OLAP systems by forcing mismatched workloads, leading to bottlenecks, high costs, and missed opportunities. Smart teams separate environments, optimise data flow with incremental syncing, and use safe migration tools like Mirror Mode to achieve both transactional efficiency and analytical power without disruption.
Most data teams struggle because inefficient architectures force them to choose between fast transactions (OLTP) and powerful analytics (OLAP), creating delays, high costs, and frustrated users. Smart teams separate systems by purpose, use efficient syncing like Change Data Capture, and adopt performance-based pricing to achieve real-time insights, cost savings, and scalable architectures without disruption.
In 2025, data engineers are expected not only to deliver robust pipelines but also to integrate FinOps principles, ensuring systems scale economically as well as technically. Those who master cost attribution, pricing model evaluation, and cost-conscious architecture design are becoming business-critical, as financial awareness now defines engineering success.
Fivetran’s acquisition of Tobiko Data signals a shift from open source innovation to commercial consolidation, creating what many see as a “platform prison” where Extract, Load, and Transform are locked into one vendor ecosystem. While this promises simplicity, the true cost emerges over time through rising fees, reduced flexibility, and strategic dependencies that make switching prohibitively expensive.
Most data teams stay locked into overpriced ETL contracts, overlooking hidden costs like wasted engineering hours, volume-based penalties, inefficiency, and auto-renewal traps. Matatika’s Mirror Mode eliminates migration risk by running old and new systems in parallel, proving savings before switching, and offering performance-based pricing that cuts ETL costs by 30–60%.
DBT and Snowflake teams often reach a point where further optimisation delivers diminishing returns, with costs rising and engineering velocity slowing due to architectural limitations. This recap of our LinkedIn Live shows how SQL Mesh’s incremental, state-aware processing enables 50–70% cost savings, greater productivity, and sustainable growth by replacing DBT’s expensive full-rebuild approach.
Cloud providers like AWS are introducing AI-powered cost transparency tools, while ETL vendors remain silent, continuing to profit from opaque, row-based pricing models that penalise efficiency and scale. By switching to performance-based pricing and auditing pipeline usage, data teams can cut ETL costs by up to 50% without sacrificing performance.
Row-based ETL pricing models conceal hidden costs such as duplicate processing, unchanged record syncing, and development retries, leading to inflated bills that often do not reflect actual data value. Shifting to performance-based pricing aligns costs with real infrastructure usage, enabling predictable budgeting, greater efficiency, and funding for innovation.
Astronomer’s PR mishap responding to a kiss cam controversy by hiring a celebrity, spotlights a deeper issue in vendor culture: misplaced priorities and poor judgment under pressure. For data leaders, it raises critical concerns about whether vendors invest in engineering excellence or opt for brand theatrics when things go wrong.
The real value of Big Data LDN 2025 lies not in vendor pitches or keynote sessions, but in candid corridor conversations among data leaders grappling with vendor fatigue, renewal pressure, and cost consolidation. As budgets tighten and complexity rises, the smartest teams are shifting from reactive tool dependency to proactive strategies that prioritise flexibility, performance-based pricing, and long-term efficiency.