Matatika accelerates into 2024

Published on December 12, 2023

2023 has been a transformational year for Matatika and the entire data industry.  It is no longer acceptable to be making decisions on untrusted, days old data.  Matatika, which means right, straight, ethical, fair, honest, impartial, unbiased, upright, and moral in Maori, was founded on the idea that trusted data will be necessary for all data led decisions.  Not sometime in the future, that time is now.


Key trends

At Matatika, our year has been punctuated by three key trends:


Generative AI became mainstream

ChatGPT was launched in November 2022 and by January 2023, it had become the fastest-growing consumer software application in history.  That event caused many companies to focus their efforts on leveraging generative AI in a wide range of use cases.  For us, it was a sign that data is becoming more important than ever.


Enterprise clients

This year we have met with an order of magnitude more prospects than in 2022 and we found our sweet spot.  Generally these companies are larger, more complex, and need our help to produce trusted data in less time and at a lower cost.  They tell us it is our combination of people, process, and technology that sets us apart.


Investors and traction

Throughout 2023, our founder met with dozens of accelerators, VC funds, and angel investors.  Each time we pitched ourselves, we learnt something new.  Often that was something about ourselves.  We are delighted with the investors who have come on board at this stage and it’s hugely encouraging to know there are those willing to come on board at a later stage.  This funding will enable us to bring our phenomenal technology platform to a wider audience and more in 2024.


More from our founder

Our fund raise started with an investment into our pitch deck, and quickly progressed to some vital soul searching.  Whilst it was our intention to work with Scrub the Deck to polish our pitch deck, we quickly recognised that we weren’t presenting our best selves to our investors or our customers.  This process led to re focusing on our roots, trusted data, and since then has led to closing new deals and our first investors. 

We met our investors through our network and angel investor events such as Central Arc Angels, an investor community based near Milton Keynes.  The  Listen to Aaron Phethean, our founder, talk about the experience.


The future and 2024

We are hugely excited about 2024 and invite you all to join us on this journey.


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