S3E6 – Analytics Engineering: Internal Risk vs. External Rigor

Analytics Engineering: Internal Risk vs. External Rigor

In this episode, Jack Doherty (VP Analytics at Fresha) joins us to unpack what really changes when analytics moves from an internal function to a customer facing product.

We cover:

• Why internal analytics can tolerate speed and risk

• Why product analytics demand software level rigor

• How testing, release discipline, and ownership change at scale

• Why the semantic layer is becoming critical, especially with AI and chat interfaces

• What analytics engineers can learn from product engineering teams

This is a practical conversation for anyone building analytics that other people rely on to make real decisions.